Valentine's Day sales. What a relief they have been for businesses coming off of the holiday high that drops in January...only to be saved by Valentine's Day. For industries such as floral and confections Valentine's Day is the Super-Bowl of sales for the year. But what happens now with COVID and this particular holiday? Here are some tweaks to your site and ecommerce that will help you close as many conversions as possible.
Clicks to purchase. How many clicks does it take? You will need to check this yourself from a desktop and a smart phone. Mobile conversions for this holiday are the majority, so please take extra care inspecting that process. There is a silly rule out there which states "3 clicks only to conversion." You will have users drop after 3 clicks, your carts may get abandoned an average conversion rate is 2%. Explore your weaknesses of your process and streamline it as much as possible. Site Tuners specialize in dialing in conversion rates and recommend putting users into two categories. The immediate purchaser and then the browser to purchase. Feed them both content and options to convert that entice them. Not just one solution solves all. Read more about these two types HERE. Take a look at that article and see how your site can change.
When will they get your product? Does your shopping cart tell them when it will arrive before they purchase it? Timing is everything for this holiday! There is so much opportunity to be useful and productive during this stage of the conversion. Check out THIS article from Bounce Pilot for some practical tips!
Form fills. Killing me with the form fills. Lets be honest, as much as we want them to create an account...lets get them thru this transaction as quickly as possible. Later, you can create a campaign to follow up with. Here is a great article from WooCommerce about saving the form fill or account creation for after the purchase has been made. READ ARTICLE
This will be a Valentine's Day unlike any other. Harness as much eCommerce as you can with these optimizations that are all DIY to give yourself the best increase in conversions you can manage that does not leave you bitter.
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