Storytelling doesn't seem to go out of style, but boy-o-boy it can go sideways-->in a hurry! Here are some ideas for those considering storytelling as a marketing strategy and also considerations for creating a more robust campaign for those that have already engaged with this tactic. This topic is so expansive I had to narrow it down into the "where".
Where can you use story telling? Here are a few areas, but the sky is the limit. Each media should be chosen with your strongest message to the targeted audience you are seeking.
Info-graphics
Do you have a powerful message to relay based on numbers?
Numbers and stats are more digestible in this format.
Is there a larger picture or micro-idea you need to scale to be digested?
Needing a global outlook or a micro dive into your product or service? This one lets you quickly break that story down into digestible micro or macro bytes.
Here is a great link for some eye-candy storytelling inforgaphics at nowsourcing.com
Graphic Design
Does your story have a "face" via person, product or place?
Is the "face" of your story relatable?
When you are finished...does it look like an infographic? yikes! Check out this article for some "how to" tips at uxplanet.org
Videography
Who are you casting, where are you recording, is the clothing and climate evergreen? Create a story that is relatable anywhere & anytime.
Can your target demographic relate to the cast?
Is your video a story that is memorable?
Does it quickly elicit an emotion? The neuroscience of storytelling is a topic within its own self. Read on about what the experts say about why storytelling is effective via science at sciencedaily.com.
Social Media
Is your call to action connected to the story you are telling? Non-profit - donate now, global concept-learn more, retail-shop now.
Do your graphics match the copy of the post, ad cover? Good story telling need to be repeated and be more consistent than other types of marketing because it is selling a more complex story or emotion.
A simple checklist of accomplishments for storytelling?
With storytelling marketing you never have to choose just one type of media. Be sure to step back or have another team look at your end product and be sure that it connects with your vision and message. Please hit us up on our CHAT feature with your most prized creation in storytelling. I would welcome the opportunity to hear/see the story YOU created!
Comments