How do you squeeze the MOST out of your already successful months of retail season (aka October-January)? It's a complicated recipe - but not rocket science. Below are some of the ingredients:
1. Lip Smacking Content - put your best foot forward and have a robust calendar of deals to roll out during the season. Everyone loves a deal! Kinsey & Company compared the outcomes and tactics of 2018 holiday campaigns and what we can learn to have a successful 2019 holiday in THIS ARTICLE.
2. Organic Email Campaign - let your list know exactly what they will get to take advantage of during the season. Nothing like a little FOMO to kick off the season, right?
3. Poach! Geofence your competitors. It's not just you that is booming. Grab some new customers from your competitors that are already the mood to buy.
4. COME BACK! Campaign. Set up an email or digital display campaign that targets cart abandonment for sure but also anyone that has not bounced off of your site. Offer them something tasty come back to! Heck, while you are at it a general refresh on all of your social and site retargeting would not hurt either.
5. Dynamic Pay-Per Click - morph their way by setting several different variations in PPC and Digital Display. This will keep you more relevant and fresh like that real pine tree you insist on having during the season.
6. Put your best creative forward. You know how dense the messaging is that you are going up against in the holiday season. Stand out, tell a story, set yourself apart. Here are some of the greatest holiday campaigns from last year for inspiration from adedge.com. CLICK HERE TO VIEW.
All of this and a couple sticks of butter and you should be gravy to kick off the holiday season. Please check out all of these solutions or more HERE or reach out for a quote on us executing a retail season strategy and campaign for you at jeneane@birddogcreatives.com
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