What is at the top of your list as a business owner? More dedicated employees, better signage, a new AC unit for the store? Perhaps a new logo and branding? Website revamp? As business owners turn the corner to a new year, they are often are faced with ambitious goals and a budget that can accomplish only part of those dreams.
90% of all employees are employed by small businesses in the United States according to the NFIB. There is no surprise that employee concerns are at the top of most lists. In a small business there is the convenience of employees are a little like family. They are trusted with much more intimate parts of companies than in the corporate world. However like family, that type of relationship has a downside. What is your plan to create more reliability and trust with employees? After all, the main goal with them is a mutually beneficial space to work & grow together. Juggling to keep key positions filled may keep your doors open, but what is the growth strategy? According to Hiringmonster.com there is a balance between hiring, training and inspiring that successful small businesses do well.
Secondly, most business rate business growth in the top three priorities according to Alignable.com This sends business owners scattering to find the "new" angle to develop new sales strategies. Word of mouth, gorilla marketing, stalker-esq digital strategies - or whatever it is you are into...will it work? Is it worth the gamble? Nothing beats hiring a firm that delivers non-vanilla marketing and advertising that can work with your unique needs and budget. Decisions like this deserve an expert. Here is a great article by Forbes.com that outlines the benefits of working with an advertising boutique like us - Bird Dog Creatives!
Transparency made it to the top three list and looks to be front and center for 2020! Building trust internally with employees and externally with customers far outweighs the alternative. What is next, what is your mission? Are you clearly presenting pricing? Warranty, guarantee? Well, those too! Enreprenuer.com describes why transparency is now at the top of the list for business owners and why it should be for you. Maybe you are already crushing it with being transparent, but are you operating as if transparency is a two way street? Are you seeking feedback from multiple touch points and what are you operationally changing with that feedback? Transparency is not an end point, but a continual evolution.
Seems easy, right? Just three items to put on the top of your list for 2020. yes, they are quite large to tackle, but not impossible. Best wishes to all of you preparing your small business for 2020 and may you choose the BEST priorities and solutions for YOU!
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